🎙️ *Felipe (passionately)*:
“So general contractors, listen to me — if you won’t do it for free, don’t ask other people to do it for free. And owners, if you want value… you’ve gotta **pay** for the value. Period. 💯”
🎙️ *Jason Brenner:*
“We shoot ourselves in the foot by giving it away. We devalue the service. And when GCs and trades get treated like a commodity… people forget what we really are: we’re **craftspeople** delivering **bespoke**, never-built-before solutions. 🛠️”
🎙️ *Felipe:*
“Shift the mindset — we’re not selling widgets, we’re building legacy.” 💬
**Stop treating builders like commodities.** In this powerful clip from The EBFC Show, Felipe and Jason Brenner drop truth bombs for GCs, trades, and owners alike:
🛑 Don’t ask others to work for free
💸 Pay for the value you expect
🧠 Respect the craft, the coordination, and the complexity
Construction isn’t plug-and-play. It’s custom. It’s expert-driven. And if we keep giving it away, we undermine the value of our work — and everyone loses.
👉 Like, share, and tag someone who *needs* to hear this.
#construction #leanconstruction #respectforpeople #projectdelivery #theebfcshow #gc #owners #constructionvalue #costofconstruction #tradesmatter #buildbetter
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Let me know if you want a thumbnail idea or voiceover cues too!
