How to Scale Target Value Delivery for Any Project: Part 1

Can Target Value Delivery work beyond billion-dollar builds? Absolutely. In this episode, Felipe chats with Jason Brenner, Head of Industry Strategy at Join, about how teams can scale collaboration, improve trust, and deliver high-value results โ even on smaller projects. With real stories from award-winning pharma facilities and lessons on building culture, onboarding, and decision-making, this is a masterclass in making construction easier and better for everyone.
“Collaboration isn't just for mega-projects.” ๐ฌ In this powerful episode of The EBFC Show, Jason Brenner (@ Join) joins Felipe to break down how high-performing teams can achieve target value delivery (TVD) on projects of all sizes — not just the billion-dollar ones. ๐๏ธ
With nearly 30 years of construction leadership experience (Genentech, DPR, Excel), Jason shares how he scaled from chemist to strategy exec — and what makes truly collaborative delivery not only possible, but sustainable.
๐ฅ Topics include:
- Why scaling down TVD actually unlocks innovation ๐ก
- How Jason’s team delivered a 1% budget variance on a major pharma facility ๐งช
- The power of hands-on facilitation training and learning by doing ๐
- Why teams fail when they forget to onboard new people properly ๐จ
- The difference between parallel play and integrated collaboration ๐ญ
Plus, Jason and Felipe get real about:
- The illusion of "too late in design"
- Investing in precon as an insurance policy
- Why trust is the true project multiplier
๐ Whether you're an owner, contractor, or design pro — this convo will challenge how you think about teamwork, culture, and delivering real value in construction. ๐ Don’t miss this one. Like Jason says, “You can’t shortcut your way to collaboration.” Ready to scale smarter?
๐ Key Timestamps:
00:00 – Why scaling TVD is essential
02:00 – Hands-on learning vs watching
05:20 – Invisible structure behind good meetings
06:04 – Intro to Jason Brenner
08:00 – From chemist to construction pro
12:30 – Trust and high-performing teams
16:00 – Target value delivery on Genentech's award-winning facility
23:00 – Defining collaborative project delivery
28:30 – Breaking down real-world project barriers
38:00 – Why onboarding affects team trust
50:00 – Letting design teams innovate within constraints
54:00 – Integrated play vs parallel play
๐ง Listen now and don’t forget to like, share, and subscribe for more insights on transforming construction practices! ๐
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Connect with Jason via
LinkedIn at https://www.linkedin.com/in/jason-brenner-3b29524/
Website at https://join.build/
Connect with Felipe via
Social media and Free Lean and Scrum Training Resources at https://thefelipe.bio.link
RSM Podia Course Link: https://store.theebfcshow.com/rsm
Subscribe to never miss new videos here: https://click.theebfcshow.com/youtube
Watch The EBFC Show Podcast https://click.theebfcshow.com/YouTube-Podcast
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Today's episode is sponsored by the Lean Construction Institute (LCI). This non-profit organization operates as a catalyst to transform the industry through Lean project delivery using an operating system centered on a common language, fundamental principles, and basic practices. Learn more at https://www.leanconstruction.org
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