In this episode of the EBFC Show, host Felipe Engineer Manriquez welcomes Geoff Gosling, an industrial and product designer and one of the founders of DIRTT. Geoff shares fascinating insights into the evolving world of adaptive construction and how embracing uncertainty can lead to better project outcomes.
Geoff discusses the importance of designing for change and uncertainty, drawing parallels between command and control environments and modern construction. He delves into the concept of layered modularity and how DIRTT's innovative approach allows for continuous adaptation and evolution in built environments.
Learn about the challenges and opportunities in the construction industry, the role of technology in transforming practices, and the importance of making design more human-centric. Geoff also highlights the potential of DIRTT to revolutionize residential and commercial spaces, making them more flexible and responsive to changing needs.
Tune in to explore how DIRTT's systems can make work easier, better, and faster, and why embracing technological advancements can lead to a more sustainable and adaptable future in construction.
Connect with Geoff via
LinkedIn at https://www.linkedin.com/in/geoff-gosling-3112314/
Connect with Felipe via
Construction Scrum (book & audiobook) via https://constructionscrum.com/
Social media at https://thefelipe.bio.link
Subscribe on YouTube to never miss new videos here: https://click.theebfcshow.com/youtube
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Today's episode is sponsored by the Lean Construction Institute (LCI). This non-profit organization operates as a catalyst to transform the industry through Lean project delivery using an operating system centered on a common language, fundamental principles, and basic practices. Learn more at https://www.leanconstruction.org
Elevate your construction career and enhance your company's performance by mastering the crucial aspect of building enclosure management with Field Verified's specialized training. Address the major challenge of managing building enclosures, a common source of construction failures. Get hands-on learning experience with real-world construction scenarios and mock-up installations for skill-building with leadership and team-focused strategies. By joining our course, you gain access to a proven program that not only covers technical aspects but also better practices for effective construction management. Don't miss this opportunity to transform your approach. Visit https://fieldverified.com for more insights, or contact us at 480-719-5090.
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00:00 - Embracing Change
02:07 - Design Construction Space
02:52 - Welcome to the EBFC Show
03:37 - Building Enclosure Management
08:04 - The Future of Dirt
09:24 - Challenges and Opportunities
11:34 - Relationship with Technology
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What's something interesting that's happened to you in the last two weeks where
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you definitely felt like you're moving the needle to make work easier,
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better, and faster for people?
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People embracing their ignorance. I've had a few rather interesting conversations
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where people that would have historically said, I know everything about what's coming.
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I know what my future is, and it's always based on the way the past has been.
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The sun will rise tomorrow sort of notion. I've had several conversations in
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the last couple of weeks where people, and I think this is COVID's lingering effect,
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is people coming to understand that their relationship with the future is different
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and that they've embraced that to a certain degree.
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Rather than railing against this uncertainty, I've come across people unexpectedly
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that have come to accept it and view it differently.
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Yeah, I had a similar conversation with a teenage person in the house that I'll
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claim as my child, my son.
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And at that age, and I think it's just human nature, Jeff, like you're tapping onto.
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Everybody thinks that I had an experience yesterday, tomorrow's experience will be similar.
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And i was telling my teenager nothing is
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guaranteed like it's right you know the time you're going to
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get up tomorrow is not even guaranteed there's this little
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concept of variation that a lot of
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people aren't aware of that happens on a daily basis and i think a lot of people
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will classify what happened to the world with covid as an outlier experience
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but when you zoom back in history you'll see that global pandemics are nothing
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new on planet So it just depends on perspective and how zoomed back you can go.
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And I love that you're having that feel with people because there's a resistance.
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We were talking before the show even got started, just getting ready for today's
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show. And there's a resistance to doing things differently.
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And I was talking about how value is always subjective and always changing based on circumstance.
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So this is going to be a great show. Everybody sit back, relax.
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Jeff is masterful in what he's creating.
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He's one of those creative types that you're going to watch this show and just
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be in awe of what's possible for us in the design construction space.
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Welcome to the EBFC show, the easier, better for construction podcast.
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I'm your host, Felipe Engineer Manriquez. This show is all about the business of construction.
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Today's show is also sponsored by the Lean Construction Institute.
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LCI is working to lead the building industry in transforming its practices and culture.
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Its vision is to create a healthy and thriving industry that delivers outstanding
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project outcomes every time for everyone.
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Check the show notes for more information. Now, to the show.
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Welcome to the show. Jeff Gosling. Jeff, it is my pleasure to have you join the EBFC show.
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Ladies and gentlemen, while Jeff is going to be introducing himself,
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please take a look at the description below because down below in the description,
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Jeff's going to have his links, his bio, where to contact him,
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where to learn more about dirt.
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The correct spelling for dirt will also be included in the description below.
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If you're wondering what is dirt and why are we talking about dirt out of construction
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podcast, you're going to find out.
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And the only way that Jeff and I will know, because the way that the podcasting
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works is that you actually have to hit the like button and make a comment so
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that we can engage with you.
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And I'll be paying attention to all the questions you have and will happily
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answer any questions or comments you have.
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First of all, thank you. Thank you for having me. I really appreciate the opportunity to have a the chat.
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My name is Jeff Gosling, an industrial designer, a product designer by profession.
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More of a rambler in execution.
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I'm one of the founders of DIRT. The physical bits has been my responsibility,
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the invention of sort of the nature of the ecosystem, the behavior of the ecosystem.
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That component is very much my child.
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My background is actually not in construction. construction,
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my, the core part of my profession, my, my career has actually been in command
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and control room environment.
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If you watch the shuttle launches at NASA or the Curiosity landing on Mars,
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the consoles within those environments are also my kids that I think brought
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a lot to bear in terms of why dirt was weird in, in terms of our approach.
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Anyway, that's, that's a nickel tour of, of my, my background and interesting
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to see where this conversation goes.
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Oh, yeah, I've got a bunch of questions tuned up and people listening to the
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show that I always like, like to prepare my guests so they have a false sense of security.
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And then I just go right off the bat, Jeff, I'm wondering, what was your favorite
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button to make for a council, especially like in those really high pressure
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environments where people's lives are on the line? Interesting question.
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So I designed the consoles for the FAA in all the towers.
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And one of the things that I invented was an LED light system.
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This is a thousand years ago.
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It was an LED light system that went from white to red.
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And this was actually before LEDs were being used for lighting, right?
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They were just used on annunciator panels and stuff. But what it allowed them
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to do is to mix the white and red.
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And as the sunlight changed and you go into darkness,
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being able to actually read through the transition and actually do your task
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as the environment was changing around you, that was pretty cool.
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I, yeah, I quite enjoyed that one. That was a neat thing.
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Yeah, I love that. And that's like one of the lean construction principles about
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making things visual and human centric. So yeah, the, as they say,
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muy simpatico, Jeff, we're aligned. We're birds of a feather here.
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Now I want to go back into the reason I've had you on the show right now is,
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recently came back to dirt as an organization right before the pandemic in 2019.
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And I know like, as a, like you mentioned, like
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these things that you make and you're a creator type and you're inventing things
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you've got a passion for what you
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make and it's also like like a child right it's
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like it grows up very much you're going to have aspirations so i'm wondering
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like what was your vision for dirt as a system and if you could tell people
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listening what dirt is the system of what makes dirt and then i'd love to hear
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like as you've come back as you have you changed your aspiration for what you want dirt to grow to be.
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That's a mouthful. There's a number of things. So we'll start at the beginning.
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I mentioned that my background is in command and control.
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And one of the things that came out of that experience more than anything was
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really about designing for change and uncertainty.
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And in particular, in an environment that can never shut down, right?
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That's the nature of command and control, 911 and so forth, right?
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You can't send 911 home for the weekend while you do a reconfiguration.
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And how do you actually solve for that how
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do you actually create a solution that allows
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for small adaptive change in a world that
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sort of never shuts down and basically where i landed was solving through a
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notion around layered modularity really adaptive principle and really not looking
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to day one as the goal right day one being simply one day out of thousands but really
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looking at it from a perspective of time and adaptation,
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I learned a lot about how you could create a solution and an environment that
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was indifferent to what comes in the future.
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It's not about future proofing, it's about being future indifferent.
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And so when we started DIRT, That was really at the core of what I was trying
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to achieve, which was to create an environmental design.
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The fact that it's made of stuff is almost irrelevant, frankly.
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But to create an environmental design that allows others to express themselves
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really in the passage of time.
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And how you express yourself can happen from an aesthetic standpoint,
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from a technological standpoint, task structure, social structure, all of that.
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And so taking that sort of notion of layered modularity and applying that to
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the built environment and really allowing people to express themselves freely
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and nimbly and fundamentally creating environments that were relevant,
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like every day, all day long.
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You can imagine that in a control room, like that's really important,
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right? When those people make mistakes, stuff blows up and people die.
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When I make a mistake, I just hit backspace and carry on.
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But to be able to take that and apply it to the world more broadly was really exciting for me. Now.
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When we began, certainly, that was a fairly weird thing, right?
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Whatever it was 20 years ago, people were really pretty much certain that they
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knew what the future held, like we were talking about.
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And so that notion of what we were, it had traction, it had value from a self-expression
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and velocity standpoint and all that, like that, for sure, all good.
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But I think that it's really coming home to roost now. I don't mean to put this all on COVID.
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What COVID did was it just shone a light on that uncertainty.
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But to your earlier point, our relationship to change, that's been a thing throughout
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our history, not just related to pandemic, but who we are culturally.
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Culturally, just a little, I'll deviate for a second here.
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When I think about this from a cultural perspective, and I think about like
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my great-grandfather and my grandfather, their idea of change was probably pretty
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similar. Their lives would have been very similar.
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And so far from my grandfather and my father, it starts to accelerate between
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myself and my dad, but accelerated more.
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But now the relationship between myself and my son or my daughters,
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their embracing of change is also very different.
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We were at one end of the continuum with my great-grandfather,
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and now I think we're reaching towards a saturation point in terms of embracing
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change and accepting uncertainty.
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And so it feels to me like there's this very natural conversion.
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Not just around how things like technologies and so forth affect our lives and
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their role within our lives,
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but also just our overall attitude around the nature of change and uncertainty.
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And so where I was mapping this idea of change and adaptation from the control
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room, however many years ago that was, to what I'm seeing now, all those sort of early,
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conceptual notions are, I feel like they're coming home to roost.
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And for me, that's probably one of the greatest rewards.
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And frankly, it's one of the reasons.
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Why I came off the bench. The idea that this idea that change and uncertainty
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and just allowing the world to evolve and adapt,
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becoming more commonplace and people being more open to these notions.
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And then people like my kids, they're the ones that are coming up and they're
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the ones that are starting to drive change and making decisions around this.
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So that's a bit of rambling there, But that's a large part of what,
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what I see as particularly exciting.
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I think the, it sounds like from what I'm hearing, the aspirations,
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you're just doubling down.
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Yeah. We want dirt to, it's going to continue to serve.
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And I've been actually on a couple of large hospital projects over the course of my career.
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And I think probably five of them had a dirt wall systems in them.
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And the first one I went to, it was like, it was a very collaborative project
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in Southern California.
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And it was a mixed team. There were two general contractors.
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One was responsible for dirt kind of acting like as a subcontractor trade partner.
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And then everybody was just talking about how flexible dirt walls were.
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So for people listening, just imagine any hospital that you walk through and
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you just don't even, you're not even aware that the walls can change.
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That's what, that's what I understood dirt to be after a couple of meetings.
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Cause people are just throwing the word dirt around so much.
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I was like dirt wall. I'm like, I was like, is there a cleaning problem on this job? Yeah.
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Yeah. And then I was starting to realize that there's so much flexibility for
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the designers and the architects in particular.
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Where at this point in the first project where i
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was on with dirt the wall and room sizes weren't fixed
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and so there's things in the dirt assemblies where there's like modular space
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that's like can be easily like cut down lengthened or shortened with like you
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were saying like as easy as hitting backspace on your keyboard and so from the
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watching the hospital play with this was like watching kids play with Legos.
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Yeah. But in a clean environment.
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Yeah, you actually bring up one of the important points.
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And as you're talking, I also realized I didn't answer your question, which was what is dirt?
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Oh, let's get away with it, Jeff. I got you. Yeah, no, I'm self-policing here.
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So to that point, right, dirt is really this sort of series of elemental layers, right?
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So we took modularity, right? If you think about the history of modularity of
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modularity and why it exists in the first place.
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It was really just for the benefit of the manufacturer, right?
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So we could build big things in factories, put them on the back of a truck and
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ship them to sites and you're done with it. You're shifting labor,
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you're doing all those things.
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But really, if you think about the sort of the community around it,
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the manufacturers were really the primary beneficiary of that behavior.
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And a large part of what DERP sought to achieve was to distribute the benefit.
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And we fundamentally just took that notion of modularity and broke it up into
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small digestible chunks.
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So our world consists of structural layers, aesthetic layers,
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technological layers, context is the layer, like where it is.
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And so when you start to break those things up, suddenly the variability starts to get interesting.
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And then you start to introduce elasticity.
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So we have elasticity in our world. We don't have finite dimensions of things.
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Composition is free form. One of the goals is to walk into a dirt-built environment
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and not recognize it as dirt, right?
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It's not our right. It's in our place to put our fingerprint on the environment.
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It's the expression of the end user, whether it's the client or the architect,
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what have you. It's their expression that matters.
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And what's really important, though, is that those layers have to remain independent over time.
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And that's probably the biggest difference is that continued indifference.
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And so we have these series of layers that allow for small adaptive change.
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And it's not necessarily about moving walls, but changing what they're doing,
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right, as they start to integrate technologies and so forth.
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So that's really the underlying principle of what we are.
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And you brought up a really interesting point, which is.
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It's not just about external forces causing evolution, but it also introduces
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the opportunity for play, right?
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You can, through the same behavior, try stuff out without risk, right?
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Which means that, and as design is an iterative process, and if you can try
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things out without risk, suddenly the end result, and there really is no end result.
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It just carries on, but the outcomes are always significantly better when you
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have an opportunity to play.
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And that's the other aspect that starts to happen here when you create these
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environmental designs that are indifferent to their future state.
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Yeah, I like that a lot. And I could see like in the teams, the various teams
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that have had dirt systems in them, the level of stress is really different.
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Like there's still some pressure to get something done and iterate on design,
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but in the teams that I've seen using dirt, I can measurably see less stress
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because there's so much flexibility and I think a lot of people,
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especially a lot of owners in healthcare and people in construction in general
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often get frustrated with late decision-making and just not,
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and I think some of that is to do with the variation of like,
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there's not enough constraints
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or people misapply constraints to what they can do.
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And I think with the dirt system, it really changes the conversation because
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the system has so much flexibility.
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People have to answer questions like, what are we going to do in this room?
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Like, what's the function of this? And they're getting down to like,
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how are people going to interact with the space?
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And, and I'm not saying designers, like don't come after me on the podcast,
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but that you don't do this anyway.
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Way, but when you're using, like, if you're used to always using fixed systems
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where like, once you set this wall, it's it most healthcare construction,
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the second, like, especially if it's a large hospital, they're not even finished
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building the thing before they start renovating and changing it.
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I think that's a cool thing that, that your system has some,
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like you said, there's really no, no hard limit how it could be changed and adapted to the future.
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Highlighting a really important aspect of this, which is.
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All of the other parts of the process that get affected by this behavior, right?
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It's not just what happens when it's on site, but it's all those things that
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are leading up to that first day.
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Like if you think about the nature of design historically, and where I really
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learned this was in the crucible of the chromatic control room environment.
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I remember I designed the consoles for the city of Chicago, and my first meeting
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with them was myself and 45 people from the city of Chicago.
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I wish I was joking. It was 45 people, and they all had a vote,
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but for good reason, right? They're risk-averse because there's a lot at stake.
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Healthcare is actually very similar to command and control environment in that
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they're 24-7 mission-critical spaces and so forth.
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But the vast majority of the design activity, because they could never shut
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down and reconfigure, and their lifespan was 10, 15 years before a change would happen.
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Because there's so much at stake, you end up with so many sort of votes,
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and invariably the outcome is the camel being the horse designed by a committee, right?
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It's an averaging out of all these potential futures, and the amount of energy
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that goes into understanding what might happen in the future,
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and you design this thing that is the averaging out of all of that,
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It means that the solution is fundamentally never relevant because it's accounting
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for all these things that will definitely not arise.
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And the energy that goes into that activity is remarkable.
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So instead, to your point about people relaxing, they have a lot of fidelity
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about who they are today, the tools they use today, their relationships,
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all those things. They have fidelity about today. day.
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So if you can design for what you know, and you know it absolutely,
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with the understanding that you can get there from here and allow the future to arrive,
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what you end up with at the beginning is significantly different,
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and I think significantly better.
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And also, that energy is put towards better use, and then the world just evolves.
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You don't have to plan for what's coming. You respond to the external environmental
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sort of demands that cause for adaptive change.
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And it's a continuous thing. It's just like evolution in nature, right?
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The dinosaur didn't know he was going to become a duck.
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And the duck is on its way to being who knows what. But there was nothing about that was planned.
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It was a response to a changing external environment.
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And all of that sort of congregates into, I think, a much more sort of practical answer.
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And I think you just answered my next question already, which is perfect. Phenomenal.
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We hear all the time that building enclosure is the number one problem in construction.
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And when the task of the building enclosure is presented with so much pressure,
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it's something most of us would want to avoid.
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Until now, there has never been a course to teach someone how to manage a building enclosure.
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Building enclosure is a problem for every company. and the solution is often
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to ask someone within to try to find training or provide training to their teams to avoid these issues.
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Field Verified's Enclosure Management course is the answer to that problem.
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We learned the hard way. We've learned through failure. We've learned from others.
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This course, our team, will help those people who are assigned to manage the
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building enclosure be successful the first time so that they're spared some
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of the suffering and hardships that all of us went through.
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There's so much opportunity for a high return on investment,
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not just when an individual attends and all of the skills that they'll achieve,
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but when a team participates together,
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they can raise their level of performance by knowing what each other can do,
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what to expect, and they can raise the level of performance of that company
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as their careers excel and the company elevates along with them.
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The training is built on the science of how people learn. We capture all of
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the components that are necessary to master a skill.
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There's a hands-on component to the training where we're building a masonry
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mock-up, a metal panel mock-up, we're doing EFIS, and even installing a window
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that later you get to test.
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The hands-on training gives us the opportunity to translate the lines on paper
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to actual construction in the field.
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We always laugh because after the training, people come up and say,
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you know, this isn't just about building enclosure.
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There's a lot of leadership in here. There are a lot of people skills.
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That's because those skills are necessary to be successful in building enclosure and in construction.
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We'd love to see you get started right away. We have lots of options available.
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They can come to us in person at Field Verified in Phoenix, or we can bring
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the entire operation to your facility and train up to 25 people at a time.
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And we've created an online training that's available for people who might not
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be able to attend in person.
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Go to the website and contact us. We're going to start by understanding what
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problems you're currently experiencing and develop a specific program that's
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right for the needs of your company.
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So I was going to, I was going to ask you how this approach with dirt ties into
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lean construction principles.
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And I'm going to define lean construction because it is, apparently it's a controversial
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definition in the community.
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There's a lot of banter on social media about is lean dead.
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And there's posts almost every day about how this idea has gone.
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But fundamentally what lean construction is, it's a mindset centered on learning
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and adapting and fundamentally a belief.
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This is not in any textbook definition, but I've been studying this and playing
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with this for about 15 years.
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It's a mindset that you think and believe things can get better every day.
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And I love what you were saying about the adaptability and the ability to be agile.
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I think that's really important. Like natural human condition is that we're
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born with amnesia into any given environment.
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And people are on every single ecosystem on the planet without exception. We live everywhere.
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High elevations, low elevations, above sea, below sea, in space, rotating around.
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We're just everywhere on the planet we have high adaptability
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that's our natural condition but then through the
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through through work and culture and tradition
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like we like really get specific and narrow down
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and then even in construction it's very traditional
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and some people argue that the techniques we use today
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are unchanged since the 1800s so there's a lot
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of tradition and people are resistant to doing things
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differently even the concept of like dirt is a
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solution for clients and architects you
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still have to bring people along and educate
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them on like what is even possible because the vast majority of designers don't
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learn about what this new technology is and like you said you've been playing
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with this for decades like even if it was 30 years old it still had not permeated
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across all the design disciplines and schools right and
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an architect doesn't know in their training how to integrate new electrical
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information technology that's available now that even six years ago,
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10 years ago, 20 years ago, wasn't even known when they were in school.
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Like we can nerd out on like just cat cable for ethernet connections, but we won't go there.
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But I do want to ask, is there anything that I left out on given that definition
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of lean and lean is learning just to simplify what's,
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what is special about dirt's approach that really makes it like a thing of choice
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for lean builders and designers.
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So here's the thing that we're cheating, right?
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In that we are an isolated part of the environment.
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There's this collaboration between ourselves and the wider world where our role
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is to reach across the table.
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All that sort of adaptive side of things is sitting inside of dirt.
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And the reason for that was to allow for us to control the variables within that part of the world.
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With the rest of the built environment, there's aspects that don't have that same latitude.
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Having said that, I think focusing on interface,
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I think language is one of the things that is lost in the built environment,
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understanding the role of language and by language, how things talk,
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what is the relationship of elements,
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simply bolting things together is there's It's expedient, but it may not be
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inducive to adaptation and evolution.
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You know, there's this notion that fast is the answer, but when all you're doing
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is looking at velocity, you're not taking into consideration sort of day two things.
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Lego is a fantastic example. People often talk about dirt like we're tall,
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skinny Lego, but we're not.
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If you think about those bricks, one invades the other.
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And if I build a large object, say a nice big green dinosaur,
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and I have a red brick inside by accident, I have two choices.
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One is to dismantle that dinosaur all the way to that red brick and change it,
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or I learn to love the red brick.
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And that is a fully modular object, but it's language.
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How they're actually talking to each other limits its adaptability.
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And I would like to see more sort of introduction of time and that sort of notion of ignorance, right?
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Objects being ignorant of what their neighbors are up to.
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A greater focus on that notion of language.
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The thing that excites me as it relates to dirt is that the more the wider world understands this,
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the more supercharged our environment starts to get because our activity has
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been to accommodate all the imperfections of construction past.
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And that's not an easy thing because these things are built by people and we're
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flawed and physics starts to play a role.
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So I think that if that sort of conceptual framework around time and how we
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solve things over time became more mainstream,
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the more nimble these environments can become, the more broadly people can engage
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in their space, and the more they are actually fundamentally relevant.
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Naturally, the goal, you want all these environments, whether they're healthcare
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or residential or what have you.
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You want them to be an extension of those that are occupying it.
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If you think about the technologies you use, you invariably have to conform
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to the technology as opposed to the technology conforming to you.
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To me, a well-designed object is something that you're not aware of using.
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And what's like an ill-fitting hammer or what have you, something that's uncomfortable,
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where I have to make that accommodation, it gets in the way of the process.
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But a well-defined object or space, what have you, literally and figuratively disappears.
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I always think about drinking a beer. That's like my model, right?
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Like a well-designed glass, I am focused on the beer itself.
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But if it's a poorly designed glass, I have to make sure I'm not spilling all
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over myself and so forth.
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And that's really, because we change over time, I think that's really important
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to be be able to have the rest of the space, have those kinds of responses.
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Anyway, that was a long-winded answer to a very simple question.
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You hit the other side of the lean definition that I missed when I was setting
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it up, which is the respect for people part that's so pivotal to honoring what it means to be human.
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So I really liked that answer a lot, Jeff. And it's going to take me to the next area.
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Like if you're thinking about dirt as
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you're describing it as like an ecosystem to become an extension of
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people or it just disappears and we don't even notice it
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what's a place like in your mind where you're like this
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would be perfect for a dirt solution
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like what is the ideal place for
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dirt to be used i'd be lying if
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i didn't say everywhere but you got to
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go with it but like i'll paint me a picture like yeah walking
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into it's like just using your imagination running wild
430
00:31:42,324 --> 00:31:45,124
like no we never get to hear from the creator or
431
00:31:45,124 --> 00:31:48,644
something okay let's start well so the beginning actually is
432
00:31:48,644 --> 00:31:51,804
really the thing that excites me and so
433
00:31:51,804 --> 00:31:58,404
i actually designed another wall system before dirt and i was the client and
434
00:31:58,404 --> 00:32:04,624
it was for my home and so i think about space in terms of levels of intimacy
435
00:32:04,624 --> 00:32:10,004
right like how closely engaged i am and so the home is
436
00:32:10,044 --> 00:32:14,584
obviously the most intimate space, or at least I hope it is for folks.
437
00:32:15,304 --> 00:32:21,684
And I had three young children and I had no idea where, what was needed or what have you.
438
00:32:21,744 --> 00:32:24,964
So I started to, and I was still doing command and control room work.
439
00:32:25,084 --> 00:32:29,504
This was pre-Durrett. And I, but it occurred to me, wouldn't it be wonderful
440
00:32:29,504 --> 00:32:37,404
if I could have my family evolve and change without me having to place a bet
441
00:32:37,404 --> 00:32:39,764
on what the future might hold.
442
00:32:40,244 --> 00:32:44,904
And that was in support of this kind of notion of conceptual framework.
443
00:32:45,044 --> 00:32:49,704
And again, I think about how we interact with our homes and what we do, like.
444
00:32:50,500 --> 00:32:56,640
People would never design a one bedroom house because it's their primary asset
445
00:32:56,640 --> 00:33:00,000
and they would be terrified of pigeonholing, right?
446
00:33:00,080 --> 00:33:02,960
There's not a lot of people that are out looking for a one bedroom house.
447
00:33:03,500 --> 00:33:08,380
So you would never build a home for yourself if that's who you were, right?
448
00:33:08,440 --> 00:33:11,260
You would build a three bedroom, two and a half bath, whatever,
449
00:33:11,440 --> 00:33:16,760
for somebody who you'll never meet 15 years from now, but you're going to live
450
00:33:16,760 --> 00:33:21,180
in it, right? And so I find you step back and go, that's nuts.
451
00:33:21,400 --> 00:33:26,800
Why would I do that? If this is my place, the thing that I've always imagined.
452
00:33:27,020 --> 00:33:31,060
So I start off, I build this, what's an envelope and it's one bedroom and then
453
00:33:31,060 --> 00:33:33,540
kids arrive. It's a two bedroom. It's a three bedroom.
454
00:33:33,920 --> 00:33:38,140
They head off to college. It's a two bedroom. It's a one bedroom.
455
00:33:38,700 --> 00:33:42,720
It's still my home. I want to stay there, but I'm failing.
456
00:33:42,720 --> 00:33:47,660
And now there's this sort of continuum between residential and healthcare,
457
00:33:47,940 --> 00:33:51,460
the whole sort of notion of age in place,
458
00:33:51,760 --> 00:33:58,680
where the role of technology starts to move in, but also being able to put technology in its place.
459
00:33:58,680 --> 00:34:05,380
We are invariably a servant to the technology, especially as we fail,
460
00:34:05,420 --> 00:34:08,260
we become more aware because it's in our face.
461
00:34:08,700 --> 00:34:14,160
People don't modify their homes for age and place because they're farming their asset.
462
00:34:15,100 --> 00:34:20,340
What if I could just start to integrate age and place and it's still my home,
463
00:34:20,380 --> 00:34:21,920
it's still an extension of me.
464
00:34:22,300 --> 00:34:26,800
And then it's time for me to move on and you show up and you want to buy the
465
00:34:26,800 --> 00:34:28,200
house, but you need three bedrooms.
466
00:34:28,680 --> 00:34:36,780
And I go, give me a week, right? Like, not only does it manage the evolutionary
467
00:34:36,780 --> 00:34:41,500
side of who I am as the person residing and using the space,
468
00:34:41,600 --> 00:34:43,980
but also abrupt change, right?
469
00:34:44,060 --> 00:34:51,100
Changes in tenants, changes in tasks, like all manner of different levels of adaptive change.
470
00:34:51,320 --> 00:34:59,160
And so for me, it's really back to that. We're starting to explore residential
471
00:34:59,160 --> 00:35:03,760
conversions as an example from commercial space, right?
472
00:35:03,860 --> 00:35:09,940
The hybrid notion of work affecting use of commercial environments.
473
00:35:09,940 --> 00:35:15,740
But the fact that it's a single answer to multiple environments and that whether
474
00:35:15,740 --> 00:35:17,600
it's healthcare or what have you,
475
00:35:17,620 --> 00:35:24,020
these are just simply attributes that make that space unique means that we can
476
00:35:24,020 --> 00:35:28,240
ebb and flow as those things start to evolve.
477
00:35:28,560 --> 00:35:35,160
And I guess that's the part that I really start to think about differently, which is.
478
00:35:36,051 --> 00:35:40,711
Our notion of what construction should be, what a wall should look like,
479
00:35:40,711 --> 00:35:45,131
to your point about being in a dirt environment and not feeling like it's this
480
00:35:45,131 --> 00:35:48,111
modular, impermanent thing.
481
00:35:48,291 --> 00:35:53,731
By the way, that was part of the trick, right? Like to find visual cues that
482
00:35:53,731 --> 00:35:58,711
sort of fool the eye into not believing that it's modular, right?
483
00:35:58,931 --> 00:36:03,051
Repeated rhythms will tell you all day long that things are fully modular and
484
00:36:03,051 --> 00:36:04,411
the world could end at any minute.
485
00:36:04,411 --> 00:36:07,211
But that the separation of those
486
00:36:07,211 --> 00:36:10,111
layers like the aesthetic layers and the structural layers means
487
00:36:10,111 --> 00:36:13,411
that you can have radically different expressions that do
488
00:36:13,411 --> 00:36:17,091
not conform to module kind of
489
00:36:17,091 --> 00:36:21,071
behavior so it fools you into thinking
490
00:36:21,071 --> 00:36:24,451
that it's permanent while having the fully adaptive notion
491
00:36:24,451 --> 00:36:28,391
but broadening our perspective around that
492
00:36:28,391 --> 00:36:31,371
and as opposed to trying
493
00:36:31,371 --> 00:36:34,811
to make it look like drywall it's its thing right
494
00:36:34,811 --> 00:36:38,331
you wouldn't ask brick to look like drywall so why
495
00:36:38,331 --> 00:36:41,111
are so why are we asking these other materials to look
496
00:36:41,111 --> 00:36:44,371
like drywall drywall is like the last
497
00:36:44,371 --> 00:36:50,671
place to start in my mind i understand it but at the same time as this passes
498
00:36:50,671 --> 00:36:57,451
through time these are more expected and accepted aesthetic expressions and
499
00:36:57,451 --> 00:37:02,211
the more broadly they can be applied for me the more exciting it is.
500
00:37:02,271 --> 00:37:09,611
My goal in all of this is to be able to create spaces that are actually participating,
501
00:37:09,611 --> 00:37:12,631
not just sitting there putting boundaries.
502
00:37:14,005 --> 00:37:17,205
That's phenomenal. And I think that brings me to the next thing that I wanted
503
00:37:17,205 --> 00:37:21,485
to hit on is given that potential and I love how you brought it back to the home.
504
00:37:21,565 --> 00:37:25,905
And as you were talking, I was, my mind was flashing through the things in the
505
00:37:25,905 --> 00:37:29,365
house that I'm in now where the studio is in that I would change.
506
00:37:29,365 --> 00:37:34,325
If I could change it in a week, I would, but because it's so permanent, I can't change it.
507
00:37:34,365 --> 00:37:37,785
And it's limited my ability to do some of the things that I want to do in the house.
508
00:37:37,785 --> 00:37:42,245
And if I had the ability like you do to just change things within the five days,
509
00:37:42,305 --> 00:37:46,745
if I knew that I could change the studio in five days to something else, to like a bedroom,
510
00:37:46,845 --> 00:37:49,585
like if I was going to have company coming over for extended period of time,
511
00:37:49,645 --> 00:37:52,925
as an example, like I would do it in a heartbeat.
512
00:37:53,465 --> 00:37:58,965
And my poor wife, people would never not be here visiting if I could do that, Jeff.
513
00:37:58,985 --> 00:38:01,725
So maybe it's a good thing that I can't change my house so easily.
514
00:38:01,925 --> 00:38:03,385
No, it's time for a dirt house.
515
00:38:03,645 --> 00:38:08,505
Yeah. Because I'm super social and I like to have lots of people around.
516
00:38:08,805 --> 00:38:11,985
So I think that brings me back to the industry.
517
00:38:12,085 --> 00:38:16,705
Like design and construction we talked about is very traditional and it even doesn't embrace lean.
518
00:38:16,805 --> 00:38:18,945
Like lean is like some outlier where
519
00:38:18,945 --> 00:38:22,805
like we look like crazy people to the everyday people in the industry.
520
00:38:23,325 --> 00:38:28,385
And then you as a, I would put you like as a technologist inventor as how I
521
00:38:28,385 --> 00:38:30,565
would classify you, Jeff, because you're so forward thinking,
522
00:38:30,705 --> 00:38:33,865
solving problems that people don't even know that they have or recognize.
523
00:38:34,005 --> 00:38:39,385
From your perspective, as the architect of all this, what are the challenges
524
00:38:39,385 --> 00:38:43,425
and opportunities for construction to embrace this bigger and go beyond the
525
00:38:43,425 --> 00:38:47,525
limitations of thinking walls are a necessary evil to create spaces?
526
00:38:49,205 --> 00:38:54,225
That's a really multidimensional question. The first one is cultural.
527
00:38:54,885 --> 00:39:00,745
The industry is full of people with a lot of expertise within a framework,
528
00:39:00,965 --> 00:39:06,245
especially guys my age. A lot of our self-worth is buried in our knowledge base.
529
00:39:07,218 --> 00:39:15,258
And so starting to challenge that knowledge base or even just challenging that
530
00:39:15,258 --> 00:39:20,118
perspective, it becomes personal for a lot of people.
531
00:39:20,378 --> 00:39:22,858
And change is difficult just anyway.
532
00:39:23,138 --> 00:39:29,438
Even if you're hungry for change, if you're an early adopter, it's not easy.
533
00:39:29,638 --> 00:39:35,158
And so there's a certain amount of rewiring that is required.
534
00:39:35,158 --> 00:39:41,098
And so that's going to have to come with sort of new people,
535
00:39:41,258 --> 00:39:46,318
but also how we convey what we are, what our goals are.
536
00:39:46,458 --> 00:39:52,878
They're not meant to say that the ways before were wrong.
537
00:39:52,878 --> 00:39:56,418
They were right given their
538
00:39:56,418 --> 00:39:59,038
framework given the things that were available like the
539
00:39:59,038 --> 00:40:01,978
technologies were just non-existent you have to lean on
540
00:40:01,978 --> 00:40:09,158
craft and trades in a very particular way and so there's immense validity to
541
00:40:09,158 --> 00:40:16,538
why we're here so i think that's one aspect of it also the roles that people
542
00:40:16,538 --> 00:40:21,778
have to play for a space over time, right?
543
00:40:21,898 --> 00:40:28,518
Because there are certain constituencies that are temporary or have been temporary.
544
00:40:28,738 --> 00:40:35,258
Say the general contractor might be there for day one, and then the fact that
545
00:40:35,258 --> 00:40:42,358
it can live on and be nimble and all those things over time may be considered less important to them.
546
00:40:42,458 --> 00:40:46,578
So their perspective on that would be different. One of the things in all of
547
00:40:46,578 --> 00:40:52,978
this, I think, is to understand that it's this weird misshapen object that depending
548
00:40:52,978 --> 00:40:55,798
on where you sit, it looks differently.
549
00:40:56,018 --> 00:41:01,238
We can all be looking at the same thing, but our understanding of it is different.
550
00:41:01,798 --> 00:41:06,338
And so that's where communication starts to take a really important role,
551
00:41:06,478 --> 00:41:09,998
making sure that we're telling each other, we're illuminating the other side
552
00:41:09,998 --> 00:41:11,978
to the other constituents.
553
00:41:12,998 --> 00:41:16,098
Architects, designers, they may have a similar kind of notion.
554
00:41:16,178 --> 00:41:17,278
They're solving for day one.
555
00:41:17,738 --> 00:41:25,318
But where I see the opportunity in all of this is that through just simple reframing
556
00:41:25,318 --> 00:41:31,278
the conversation, there's an ongoing engagement potential on the architectural and design front.
557
00:41:31,398 --> 00:41:36,198
The general contractor could have an ongoing engagement in terms of adaptation,
558
00:41:36,598 --> 00:41:37,938
evolution, revolution, right?
559
00:41:38,038 --> 00:41:40,818
It's not just handing the keys and walking away.
560
00:41:41,338 --> 00:41:45,938
And the opportunities for the lifelong relationship...
561
00:41:47,152 --> 00:41:50,732
Is starts to show up and then letting
562
00:41:50,732 --> 00:41:53,852
codes and so forth catch up to these behaviors too
563
00:41:53,852 --> 00:41:56,852
right like there's you're talking
564
00:41:56,852 --> 00:42:02,712
about the electrical side there's a lot of things that can happen quickly like
565
00:42:02,712 --> 00:42:09,112
physically i can go and invent a thing all well and good but code's not ready
566
00:42:09,112 --> 00:42:15,132
for you and not to say that they're not and they're not ready for a lot of really good reasons.
567
00:42:15,212 --> 00:42:20,552
I'm very happy that there's adults in the room. But when it comes to that, right?
568
00:42:22,032 --> 00:42:26,212
I'm not saying poet is an encumbrance in any way, shape, or form.
569
00:42:26,452 --> 00:42:29,132
It's just one of the harsh realities.
570
00:42:29,452 --> 00:42:33,372
And so that sort of lagged evolution.
571
00:42:33,972 --> 00:42:39,452
And I think there will come a point where it will make that transition to this
572
00:42:39,452 --> 00:42:45,492
sort of alternate perspective or more included, it better, more completely, more broadly.
573
00:42:45,792 --> 00:42:50,252
That was a lot of rambling. I hope I finally answered the question. I have no clue.
574
00:42:50,512 --> 00:42:54,412
You did. I always keep you on point, Jeff. And to send the audience out on a
575
00:42:54,412 --> 00:42:56,552
high note, because you got a big smile on your face.
576
00:42:56,592 --> 00:43:00,732
For people listening only to the audio, Jeff has been just smiling the whole
577
00:43:00,732 --> 00:43:04,752
time as he's talked about his little baby that is growing so nicely.
578
00:43:05,052 --> 00:43:09,072
I wonder from your perspective, Jeff, given where your vantage point is and
579
00:43:09,072 --> 00:43:13,132
that you came back, like you said, off the bench, what are you excited about
580
00:43:13,132 --> 00:43:16,812
in terms of technology for construction on a go forward?
581
00:43:16,932 --> 00:43:20,612
Like what's something that, that people listening might not even be aware of?
582
00:43:20,632 --> 00:43:23,512
Like when you mentioned the led just changing from like white to red,
583
00:43:23,692 --> 00:43:27,952
and that happened decades ago, there's people that don't even know that's a thing now.
584
00:43:28,212 --> 00:43:31,812
So like from your vantage point, as you've talked to the everyday person,
585
00:43:32,012 --> 00:43:36,112
what's the technology that's got you excited for like either right now or for
586
00:43:36,112 --> 00:43:37,652
like a year or two from now?
587
00:43:38,652 --> 00:43:42,492
You know what? I don't think I would pick a technology.
588
00:43:42,832 --> 00:43:49,012
I think I would more talk about our relationship with technology.
589
00:43:49,632 --> 00:43:57,792
I think that we're getting over this hurdle of technology as enemy.
590
00:43:57,792 --> 00:44:04,072
I've got a unique perspective since I was a kid, I've been exposed to technology.
591
00:44:04,172 --> 00:44:07,132
You probably don't know this, but my older brother is James Gosling.
592
00:44:07,232 --> 00:44:08,472
He's the guy that invented Java.
593
00:44:09,192 --> 00:44:14,272
And, and yes, I'm the dumb, the dumb one by a lot. But so I've had this relationship
594
00:44:14,272 --> 00:44:18,592
with technology through my brother and my profession for quite a long time.
595
00:44:19,615 --> 00:44:27,315
But I think it's become so commonplace that our willingness to engage with it,
596
00:44:27,415 --> 00:44:34,375
our willingness to treat it as a tool as opposed to a mysterious object,
597
00:44:34,655 --> 00:44:38,135
this thing at a distance, I think that is evolving.
598
00:44:38,555 --> 00:44:45,455
And I think that we're starting to come towards another notion of convergence
599
00:44:45,455 --> 00:44:48,475
where we start to place trust in technology.
600
00:44:48,475 --> 00:44:52,595
Whether it's through virtually imagining spaces,
601
00:44:53,135 --> 00:44:59,895
designing virtually, which I've done for decades, and being able to iterate
602
00:44:59,895 --> 00:45:04,175
and explore in ways that we've never been able to.
603
00:45:04,175 --> 00:45:08,295
It's been commonplace for people that are within the profession,
604
00:45:08,555 --> 00:45:17,335
and I think that it is becoming commonplace for people that engage with people
605
00:45:17,335 --> 00:45:20,755
within the profession, if you follow me, our clients, our end users.
606
00:45:20,755 --> 00:45:28,735
People can go into a virtual environment and rather than be blown away by the
607
00:45:28,735 --> 00:45:33,815
technology, they can actually focus on why they're there in the first place,
608
00:45:33,875 --> 00:45:35,555
which is to actually explore.
609
00:45:35,975 --> 00:45:44,235
So technology as the tool, back to my beer analogy, is starting to disappear.
610
00:45:44,815 --> 00:45:49,215
That's what I see. That's the part that excites me.
611
00:45:49,215 --> 00:45:52,795
Me the more invisible the technology becomes
612
00:45:52,795 --> 00:45:55,895
the more it becomes the
613
00:45:55,895 --> 00:45:58,995
servants of the process as opposed to the thing
614
00:45:58,995 --> 00:46:05,355
that the process is about the better it will all be and the outcomes will be
615
00:46:05,355 --> 00:46:09,835
all that much better jeff thank you so much for coming on the show this has
616
00:46:09,835 --> 00:46:14,335
been an enlightening conversation i know that we'll have so much more to talk
617
00:46:14,335 --> 00:46:17,355
about in the future as time love you yeah Yeah,
618
00:46:17,355 --> 00:46:21,475
and I super appreciate you spending this precious time with me.
619
00:46:21,835 --> 00:46:26,015
I've enjoyed every second of this. And please do tell your brother that I,
620
00:46:26,115 --> 00:46:30,115
of all the programming languages I learned, because I started off as a computer engineer.
621
00:46:30,675 --> 00:46:34,935
Sorry about that. Before I switched over to EE, Java was actually one of the
622
00:46:34,935 --> 00:46:36,175
easier programming languages.
623
00:46:36,235 --> 00:46:39,755
It just made sense as compared to some of the other ones. Yeah, for sure.
624
00:46:40,055 --> 00:46:44,015
I feel like if farmers were to design something, they would design something
625
00:46:44,015 --> 00:46:47,675
like Dirt and Java, right? We come from an agricultural heritage,
626
00:46:47,815 --> 00:46:51,955
so that probably has a lot to do with it. So it's just so gosh darn practical.
627
00:46:52,875 --> 00:46:54,695
Very special thanks to my guest.
628
00:46:55,715 --> 00:46:57,855
I'm Felipe Engineer Manriquez.
629
00:47:01,635 --> 00:47:07,855
The EBFC Show is created by Felipe and produced by a passion to build easier and better.
630
00:47:08,655 --> 00:47:13,715
Thanks for listening. Stay safe, everybody. Let's go build.
Co-Founder, DIRTT
Despite being the co-founder of a construction company, Geoff Gosling didn’t get his start in the world of architectural design. A product designer by trade, working in the world of command-and-control rooms, he saw the need for a better way to build interior spaces. A way that offered easy adaptation without undue disruption. This led to the creation of DIRTT in 2004. In 2010, Gosling’s revolutionary approach to construction earned him an innovation award from the Ernest C. Manning Awards foundation. In the two decades since DIRTT started, more than 100 million square feet of space have been built out with the system he designed, impacting the lives of more than 2 million people. He tried to retire in 2019, but it didn’t stick. He returned to DIRTT in 2022 because his passion for what could be achieved was greater than his need to sit on his tractor.